Book Review: PICK ME - Breaking into Advertising and Staying There

Thank you, Nancy Vonk and Janet Kestin. The book I needed to read 3 years ago finally is out. Students emerging into the industry have this tool to their benefit. I sure could of used this advice. Actually, I'm still using it. I am applying for entry-level jobs as we speak and feel that this book emphasizes the basic essentials of any newbie art director, copywriter, or designer. This book provides a real down-to-earth view of what it takes to get into this industry. It's not easy. Actually, it's near fucking impossible to get the job you want and know you deserve. You have to obsessive-compulsive. Think for yourself 24-7. Live life with no fear. Go places that you never would have dreamed of going. And not be a jack-ass. Too many wannabe art directors and copywriters are total jack-asses. I know one in particular that has a decent internship, but nobody likes him. He was fired from a student work-study job while in college. He is doomed for failure all because of his attitude and dishonesty. Even I sometimes have to stop and tell myself not to be too confident because if my work sucks, I'll hear about it and be responsible for it. I need to hear about it and be responsible, it's my job. Back to the book! Vonk and Kestin put together a great resource for the newbie. The book is written in a question and answer format... a little hard to follow at times as the answers seem to come down to the work, the work, the work. Who cares where you come from. All that matters is your book. Read this book and toss the others that tell you how to get into advertising. Vonk and Kestin's book shows you how to acquire and flaunt the skills needed to get the job in advertising.